Blog — lash serum
As a copywriter and owner of Jooska, I provide creative services to many Vancouver businesses in the sustainability sector. Last fall, I began collaborating with a new client. Luna Nectar is a Canadian-based team that creates sustainable hair and skincare. With mostly anhydrous (waterless) formulas to conserve resources, they’re spreading globally with products backed with enough glowing reviews to leave even the biggest skeptic starry-eyed.Their flagship product Moon Boost Eyebrow and Lash Serum is a multi-award winner. Since I began collaborating with the team, it’s been mentioned twice by Vogue and named best Vegan Lash Serum of 2023 by The...
With two mentions from leading publications, the rabbit will have to move over—2023 is shaping up to be the year of Moon Boost Lash Serum. In an industry as competitive as skin and hair care, it can take a lot of work to gain traction, especially as a Canadian indie brand. Some products, although excellent, fall by the wayside because they fail to find a foothold. That's why we're so excited about the recent attention around Moon Boost Brow and Lash Serum.
Sustainability is in. From furniture to lash serum, every brand is making sustainable claims. In part, it’s because it’s what today’s discerning customers demand. Not just for the environment but for our health. As we become increasingly aware of the effects of chemicals and hormone-laced treatments on our bodies, more people are calling for products pure in nature, substance, and form—including hair and skincare. Today, it’s no longer enough to meet minimal sustainability standards. The in-office recycling program implemented in 1993 doesn’t cut it anymore. As a result, greenwashing is on the rise. Words like natural, organic and sustainability have...