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Sustainability – the buzzword with over 1 billion Google results, 11 million Instagram photos and plastered everywhere from beauty brands’ websites, to the food industry, to new tech. With the growing number of well-informed consumers, green is the new sizzling debutante of the season, and brands are rushing to portray their products as green, clean and yes - sustainable. But, how can you decipher if a product is actually sustainable and not just trying to appease the green consumer?  Look no further - we are here to provide the breakdown of how you can ensure your purchases this holiday season...

The scalp in all its glory: a rugged, unexplored landscape. A healthy scalp is crucial to hair growth and the condition of the hair in general, but it is an area of our bodies that we don't ponder about too much. A high-functioning healthy scalp needs a balanced microbiome. What is the scalp's microbiome, you may ask?⁠The microbiome is the total of all the micro-organisms, including bacteria, viruses and fungi, that inhabit a particular place (say the surface of your skin, or gut). The microbiome of your scalp becomes imbalanced if you've stripped away its natural defences, and thus can inhibit...

By now, you've heard so much about the magical, skin-plumping and blurring effects of hyaluronic acid. It's miraculous capabilities of drawing 1000x its weight in moisture to the skin is exactly what we need as our natural hyaluronic acid reserve decreases as we age. It's perfect for hydration! However, there are different weights of hyaluronic acid (low molecular weight and high molecular weight), combined with different percentages used in skincare products. Confusing, right?  According to studies, when damage occurs to the skin, hyaluronidase enzymes are released, which then breaks up the hyaluronic acid into smaller pieces. There are different sizes:...

Serums, extensions, lifts, mascara, ....coal?! We no longer smear coal dust and Vaseline on our lashes (the first iteration of mascara back in the 1900s - invented by Eugene Rimmel!), however lash care has gone through many cycles and phases over the years. How to grow your lashes has always been a popular topic. You may be wondering "How did we arrive at the oh-so-popular lash and brow serums that we have today?" Up until recently, the solution to long lashes and fluffy brows was to fake it til you make it. Cue the mascara clumps! Lash strips and spidery extensions started to gain popularity...