Blog

One of the growing trends in the haircare industry right now is clean beauty. But what does that even mean? The concept of clean beauty exists on a large spectrum wherein there is no concrete definition.  In 2020, Influenster and Bazaarvoice conducted a survey of 24,000 women across the globe about what they look for in beauty products. From this survey, they found that words like “clean”, “natural”, and “green” are used interchangeably by beauty consumers and that definitions of clean products vary greatly. 50% of women surveyed said that clean beauty consists of products that contain non-toxic ingredients, both...

In 2022, the skincare and haircare industry is valued at over $200 billion with tens of thousands of brands on the market. Fighting for the sharpest competitive edge for the consumer, skincare and haircare brands are offering lower prices, vibrant branding and promises of shocking results - but what about the actual formulations of the product?  Most skin products contain anywhere from 80 to 95% water, while haircare can contain as much as 95 to 97% water. Not only does the large amount of water decrease the potency, thus the effectiveness, of products, but it also harms the environment in a...

We’ve all heard about the importance of protecting our environment - driving less, using reusable shopping bags, recycling, etc. In a world where there is an increasing amount of offices going to remote work, how can you make your work from home lifestyle more environmentally friendly? 

Sustainability – the buzzword with over 1 billion Google results, 11 million Instagram photos and plastered everywhere from beauty brands’ websites, to the food industry, to new tech. With the growing number of well-informed consumers, green is the new sizzling debutante of the season, and brands are rushing to portray their products as green, clean and yes - sustainable. But, how can you decipher if a product is actually sustainable and not just trying to appease the green consumer?  Look no further - we are here to provide the breakdown of how you can ensure your purchases this holiday season...