Chronicles

In 2022, the skincare and haircare industry is valued at over $200 billion with tens of thousands of brands on the market. Fighting for the sharpest competitive edge for the consumer, skincare and haircare brands are offering lower prices, vibrant branding and promises of shocking results - but what about the actual formulations of the product?  Most skin products contain anywhere from 80 to 95% water, while haircare can contain as much as 95 to 97% water. Not only does the large amount of water decrease the potency, thus the effectiveness, of products, but it also harms the environment in a...

Since our inception in 2017, we’ve been on a mission to be more than just another clean beauty brand. More than just the ingredients you see on a label, clean beauty is the mindset you have around your beauty routine. In addition to clean and cruelty-free ingredients, we believe in science-backed beauty products that focus on restoring balance to your hair and skin, without sacrificing our environment. 

We’ve all heard about the importance of protecting our environment - driving less, using reusable shopping bags, recycling, etc. In a world where there is an increasing amount of offices going to remote work, how can you make your work from home lifestyle more environmentally friendly? 

Sustainability – the buzzword with over 1 billion Google results, 11 million Instagram photos and plastered everywhere from beauty brands’ websites, to the food industry, to new tech. With the growing number of well-informed consumers, green is the new sizzling debutante of the season, and brands are rushing to portray their products as green, clean and yes - sustainable. But, how can you decipher if a product is actually sustainable and not just trying to appease the green consumer?  Look no further - we are here to provide the breakdown of how you can ensure your purchases this holiday season...