Blog — haircare

The new year is all about embracing your natural texture, enhancing what you already have, and creating haircare routines that are simple, sustainable, and nourishing. Whether your hair is straight, wavy, curly, or coily, the focus is on glossy, healthy locks that radiate confidence.

Ready to add a super-charged leave-in conditioner to your haircare arsenal? Tremella, also known as the snow mushroom, is taking the industry by storm—and it's the star ingredient in our brand-new Lucid Leave-in Conditioning Hair Milk.   In its native tropical and sub-tropical habitats, the fairytale-like fungus looks almost coral-like, with delicate gelatinous petals of a translucent silvery-white—however, tremella's reputation as the beauty mushroom stem from its effects rather than its appearance.   As a powerful adaptogen, we sourced tremella as an ingredient used in Asian medicine and beauty for centuries. It is rich in protein, ceramides, carotenoids, resveratrol, carbohydrates, dietary fibre, vitamin...