Blog

In 2022, the skincare and haircare industry is valued at over $200 billion with tens of thousands of brands on the market. Fighting for the sharpest competitive edge for the consumer, skincare and haircare brands are offering lower prices, vibrant branding and promises of shocking results - but what about the actual formulations of the product?  Most skin products contain anywhere from 80 to 95% water, while haircare can contain as much as 95 to 97% water. Not only does the large amount of water decrease the potency, thus the effectiveness, of products, but it also harms the environment in a...

We’ve all heard about the importance of protecting our environment - driving less, using reusable shopping bags, recycling, etc. In a world where there is an increasing amount of offices going to remote work, how can you make your work from home lifestyle more environmentally friendly? 

Sustainability – the buzzword with over 1 billion Google results, 11 million Instagram photos and plastered everywhere from beauty brands’ websites, to the food industry, to new tech. With the growing number of well-informed consumers, green is the new sizzling debutante of the season, and brands are rushing to portray their products as green, clean and yes - sustainable. But, how can you decipher if a product is actually sustainable and not just trying to appease the green consumer?  Look no further - we are here to provide the breakdown of how you can ensure your purchases this holiday season...

The scalp in all its glory: a rugged, unexplored landscape. A healthy scalp is crucial to hair growth and the condition of the hair in general, but it is an area of our bodies that we don't ponder about too much. A high-functioning healthy scalp needs a balanced microbiome. What is the scalp's microbiome, you may ask?⁠The microbiome is the total of all the micro-organisms, including bacteria, viruses and fungi, that inhabit a particular place (say the surface of your skin, or gut). The microbiome of your scalp becomes imbalanced if you've stripped away its natural defences, and thus can inhibit...