We follow the science
We use clinically-backed ingredients and manufacturing methods that are compliant with global regulatory guidelines.
Powerful, potent ingredients
We use naturally-occurring actives that make up most of each formula. You'll see the active ingredients on the top of our ingredient lists. No unnecessary fillers or false fragrances. Every drop as good as nectar for your hair and skin.
Technology meets beauty
We're using blockchain to transparently verify what we give back to fight climate change, with our sea tree planting initiative with Veritree.
Water footprint matters
Due to global water shortages, we are cognizant of how much water we are using in our formulations, and manufacturing methods. The majority of our line is formulated to be waterless.
Packaging that does good
Our packaging is curated to be as recyclable as possible. For any small hard-to-recycle bits, we are partnered with Pact to upcycle these bits into other products. Full circle, voila.
From Our Founder
One summer, my sister came home during the school break with suddenly mile-long fluttery eyelashes. How did that happen, I wondered. And how can I get lashes like yours? We share the same DNA!
At first she played coy, but then she let me in on her secret: a hormone-based chemical lash and brow enhancing serum in which the active ingredient was a compound made of medication for glaucoma issues. This cost all of her allowance and then some, every 2 months. It didn't matter that this serum stung her eyes and caused redness and eczema on her eyelids from time to time; she was hooked. I was shocked. And even more shocked when after prolonged use, her lashes fell out in clumps at a time, leaving spaces in her lashline.
Our team created the first-ever natural, clean waterless lash and brow enhancing formula after seeing family members and friends use these types of chemical serums and eyelash extensions that came with harmful side effects. There was a void in the market where existing haircare products were either full of chemicals, very overpriced, or some claiming to be completely natural, when in fact they were not.
At a young age, I suffered from many allergies, skin conditions, and constant fatigue. Growing up in a household that emphasized Eastern herbal medicine and the connections between diet, mind, exercise, and body, I was able to heal my maladies with these techniques. I spent much of my time hidden away in the kitchen as a child mixing up my own all-natural skincare concoctions. As I grew up, those habits were forgotten in place of a hectic lifestyle. After it all reached a tipping point, I found myself revisiting the remedies of my ancestral roots in search of deeper fulfillment, and it was a natural step to take the leap into creating green solutions. I wanted people to feel that they could take control of their own well-being, appearance and spirit, and feel confident by nourishing themselves with natural remedies and mindfulness.
Our mission goes beyond haircare. We're founded on the principle of a streamlined back-to-the-roots lifestyle while maintaining quality and authenticity. We cherish minimalism and outspokenness. We love uncomplicated yet effective rituals. We strive to empower appreciation of inner beauty and strength, while providing natural solutions to enhance and radiate.
- Mia